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23/012019

Valentine's at Boux Avenue




Leading lingerie and womenswear retailer, Boux Avenue, has launched its Valentine’s Day edit for 2019. The carefully curated collection includes four key lingerie shapes, along with a multitude of different nightwear options, meaning every woman can be their own Queen this season.

For a statement look, turn to the striking reds, blacks and pinks of the collection. Boux Avenue presents four key lingerie sets that have been given the ultimate Valentine’s twist, each having their own distinctive style. The Georgina Eyelash bra in red satin with beautiful black lace overlay is ideal for adding a boost with its padded Plunge shape; while the all-new Destiny style gives the on-trend triangle bralet a romantic update in a deep red shade, complete with elegant wrap-around ribbon detail. The Anoushka Strappy plunge in pink satin with contrasting black baroque lace detail effortlessly mixes fashion-forward and chic design; and finally, another completely new style for the season, the Orchid balconette - with its unpadded shape and intricate embroidered black mesh detail – takes an understated, darker kind of beauty to new levels.

Meanwhile, due to popular demand, the bestselling Odette lace longline bra from AW18 makes a dramatic return in striking new colourways including Pillarbox red, pretty Blush and ivory. Other elements of the lingerie range include classic navy, lilac and neutral shades set on exquisite floral lace fabrics, elevated with subtle but visually stunning cut-out and strapping details, exuding the perfect balance of chic and romance.

Having seen steady growth in suspender belt sales across 2018 – as well as finishing the year with a hugely significant 176% increase up on October - Boux Avenue has made sure to include matching suspender belt options for all Valentine’s lingerie sets, perfectly complimented by the brand’s extensive range of hold-ups and stockings.

Continuing the romantic feels into Nightwear; softer sultry details on silky chemises and teddies include delicate lace trims and tie-side fastenings, across a palette of ivory, lilac and pastel florals - as well as reds and pinks to match the Lingerie collection and offer bolder looks.

In addition to the Glamour range, the Novelty line of cosy sleep tees and shortie sets promise fun and comfort, with cute slogans including “Words cannot espresso how I feel about you”. Not forgetting the besties, Boux Avenue embraces Galentine’s Day this year with matching ‘BFF’ heart PJs; adorable matching sets of either a red or pink tee, paired with grey jersey shorts.

Available in 28 - 40, A – G cup, and sizes 6 -18, Boux Avenue offers a strong edit of flattering styles and full matching sets to suit a spectrum of shapes, meaning every woman can feel their most confident, best self, and rule Valentine’s Day.

Boux Avenue’s SS19 collection is available in store at Union Square now.

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